Fynes, Brian and Lally, Anne Marie (2008) Innovation in Services: From Service Concepts to Service Experiences. In: Service Science, Management and Engineering Education for the 21st Century. Springer, NJ, pp. 330-333. ISBN 13: 978-0-387-76577-8
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Abstract
ABSTRACT Identifying the nature of service experiences is recognised As being of primary importance in the shaping of an enhanced competitive position for industry; however service managers often have difficulty articulating the true nature of their service concept. The definition of service concept is a fundamental part of the strategic advantage seeking Processes of service design, service development and service innovation. In response to the competitive Imperative for improved product/service development, this paper will develop a conceptual model of the components of service experience and the process by which the service concept can be articulated.
Item Type: | Book Section |
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Departments or Groups: | Centre for Research Creativity & Innovation in Tourism |
Divisions: | School of Humanities > Department of Languages, Tourism and Hostpitality |
Depositing User: | Anne Marie Lally |
Date Deposited: | 06 Oct 2008 11:57 |
Last Modified: | 22 Aug 2016 10:25 |
URI: | https://repository.wit.ie/id/eprint/1037 |
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