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dc:title "HTML Summary of #3099 \n\nExploring a business to business recurring revenue framework for the delivery of software as a service through a cloud computing channel\n\n";
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bibo:abstract "Cloud Computing (CC) is creating a new paradigm for the distribution of computer\nsoftware applications. Within this context CC enabled Software as a Service (SaaS)\nfundamentally changes the revenue expectations and business model for the application\nsoftware industry. This study considers the revenue expectation of the CC industry and\nits dependency on renewal subscriptions, while the study focuses on SaaS in the\nBusiness-to-Business (B2B) domain, delivered through the CC channel. In this new\nworld securing the SaaS subscription renewal is critical to the survival and prosperity of\nthe Cloud SaaS business. Of note is that any significant attrition, i.e. cancellation or\nreduction of the service, can have a significant impact on the financial viability of any\nbusiness based on this model. The primary research seeks to examine the drivers behind\nthe B2B SaaS subscription renewal decision and, in doing so, to explore the recurring\nrevenue framework for the Cloud SaaS business. The research question is: What is the\nB2B recurring revenue framework for the delivery of SaaS through a Cloud Computing\nchannel? The research includes an examination of the existing software distribution and\nrevenue models and assesses their applicability to the Cloud SaaS provider. The study\nfocuses on the revenue attrition risks inherent in the B2B SaaS business model and\nproposes a revenue renewal framework where the Cloud SaaS subscription renewal\nrisks are identified such that any patterns or trends in the data will allow the Cloud SaaS\nservice provider to build awareness, and commercial exploitation, of these trends into\ntheir business model and planning strategy."^^xsd:string;
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