Items where Division is "School of Business" and Year is 2004

Article

Foley, Anthony and Fahy, John (2004) Incongruity between Expression and Experience: The Role of Imagery in Supporting the Positioning of a Tourism Destination Brand. Brand Management Journal, 11 (3). pp. 209-217.

Foley, Anthony and Fahy, John (2004) Towards a Further Understanding of the Development of Market Orientation in the Firm: a Conceptual Framework Based on the Market-Sensing Capability. JOURNAL OF STRATEGIC MARKETING, 12. pp. 219-230. ISSN 1466–4488

Holden, Mary T. and Lynch, Patrick (2004) Choosing the Appropriate Methodology:Understanding Research Philosophy (RIKON Group). The Marketing Review, 4. pp. 397-409.

Conference or Workshop Item

Lynch, Patrick and O'Toole, Thomas (2004) An Empirical Assessment of the Extent and Intensity of User Involvement in the Early Stages of New Product Development (RIKON Group). In: 19th International Marketing and Purchasing Conference, 2004, Denmark.

O'Toole, Thomas and Lynch, Patrick (2004) A STUDY OF THE PRACTICE OF USER INVOLVEMENT IN THE EARLY STAGES OF PRODUCT DEVELOPMENT (RIKON Group). In: 11th International Product Development Conference, Dublin, Ireland.