Items where Subject is "Waterford Crystal Marketing Studies Group"

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Number of items at this level: 15.

F

Foley, Anthony (2006) Major Tourism Network based at WIT School of Business. Research Matters (7). p. 16.

Foley, Anthony and Frampton, Anne-Marie and Kelliher, Felicity and Lally, Anne Marie and Whelan, Susan EXAMINATION OF THE OPERATIONALISATION OF THE SMALL FIRM LEARNING NETWORK MODEL IN THE FÁILTE IRELAND MERGO CBTLN NETWORK. In: Tourismand Hospitality Research in Ireland Conference. (Unpublished)

P

Power, John (2005) Developing a Cohesive Position for Rural Tourism - The Role of Image Congruence. In: Recent Developments in Tourism Research Conference, 6th - 8th October 2005, University of Algarve, Faro, Portugal.

Power, John and Haberlin, David and Foley, Anthony (2005) DEVELOPING THE POSITIONING OF THE IRISH RURAL TOURISM PRODUCT – THE ROLE OF IMAGE AND MARKET FOCUS. In: Tourism & Hospitality Research in Ireland: Exploring the Issues Conference, 14th - 15th June 2005, University of Ulster, Belfast, Northern Ireland.

Power, John and Whelan, Susan (2006) ANTECEDENTS OF CONSUMER TRUST WITH RUTHLESS BRAND LEADERS. In: The 2006 Thought Leaders International Conference on Brand Management, 28th - 29th March 2006, The Centre for Research on Brand Management, University of Birmingham.

Power, John and Whelan, Susan (2005) A CONCEPTUAL MODEL OF THE INFLUENCE OF BRAND TRUST ON THE RELATIONSHIP BETWEEN CONSUMER & COMPANY IMAGE. In: The Academy of Marketing Conference, 5th - 8th July 2005, Dublin Institute of Technology.

Power, John and Whelan, Susan (2005) INCONGRUENCY & RUTHLESS BRANDS: MODELLING THE EFFECTS OF TRUST ON THE CUSTOMER - COMPANY RELATIONSHIP. In: 8th Annual Conference of the Irish Academy of Managment, 7th - 9th September 2005, Galway - Mayo Institute of Technology.

Power, John and Whelan, Susan (2005) MODELLING THE INFLUENCE OF BRAND TRUST ON THE RELATIONSHIP BETWEEN CONSUMER, CEO & CORPORATE REPUTATION. In: International Research Colloquium in Reputation, 20th - 22nd March 2005, Waterford Institute of Technology.

Power, John and Whelan, Susan and Davies, Gary (2006) CONSUMER RELATIONSHIPS WITH RUTHLESS BRANDS. In: 2nd Annual Colloquium of the Academy of Marketing’s Brand and Corporate Reputation SIG, 7th - 8th September 2006, Manchester Business School, University of Manchester, Manchester, United Kingdom.

W

Wohlfeil, Markus (2005) When Brands Become Real-Lived Experiences: Consumer Motivations to Participate in Event-Marketing Strategies (Final Draft of the Manuscript). Masters thesis, Waterford Institute of Technology, Ireland.

Wohlfeil, Markus and Whelan, Susan (2007) Confessions of a Movie-Fan: Introspection into a Consumer's Experiential Consumption of "Pride & Prejudice". In: European Advance in Consumer Research Vol. 8. Association for Consumer Research, Duluth, MN. (In Press)

Wohlfeil, Markus and Whelan, Susan (2006) Confessions of a Movie-Fan: Introspection into the Experiential Consumption of "Pride & Prejudice". In: Proceedings of the 9th Irish Academy of Management, 6-8th September 2006, University College Cork.

Wohlfeil, Markus and Whelan, Susan (2006) Consumer Motivations to Participate in Marketing-Events: The Role of Predispositional Involvemement. In: European Advances in Consumer Research. Duluth, MN: Association for Consumer Research, pp. 125-131. ISBN 0-915552-55-8

Wohlfeil, Markus and Whelan, Susan (2005) Event-Marketing: When Brands Become "Real-Lived" Experiences. In: Proceedings of the 8th Irish Academy of Management 2005, September, 2005, Galway-Mayo Institute of Technology.

Wohlfeil, Markus and Whelan, Susan (2004) Investigating Consumer Motivations to Participate in Marketing-Events. In: Proceedings of the 7th Irish Academy of Management, 2-3 September 2004, Trinity College Dublin.

This list was generated on Mon Dec 18 16:33:34 2017 GMT.