Choosing the Appropriate Methodology:Understanding Research Philosophy (RIKON Group)

Holden, Mary T. and Lynch, Patrick (2004) Choosing the Appropriate Methodology:Understanding Research Philosophy (RIKON Group). The Marketing Review, 4. pp. 397-409.

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This paper introduces novice researchers to the differences in philosophical perspectives and the major research implications arising from them. It is our contention that research should not be methodologically led, rather that methodological choice should be consequential to the researcher’s philosophical stance and the social science phenomenon to be investigated. Several philosophical approaches are possible in the science of research, however we perceive that more extreme approaches can be delimiting. We argue that only an intermediate philosophical approach allows the researcher to match philosophy, methodology, and the research problem.

Item Type: Article
Departments or Groups: RIKON (Research in Inovation, Knowledge & Organisational Networks)
Divisions: School of Business
School of Business > Department of Management and Organization
Date Deposited: 01 Feb 2010 09:05
Last Modified: 22 Aug 2016 10:26

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