CREATING SUPERIOR COMPETITIVE ADVANTAGES FOR THE SMALL TOURISM FIRM THROUGH CAPITALISING ON THE FIRM-LEVEL DYNAMIC CAPABILITY OF INNOVATIVENESS

Walsh, Margaret and Lynch, Patrick and Harrington, Denis (2010) CREATING SUPERIOR COMPETITIVE ADVANTAGES FOR THE SMALL TOURISM FIRM THROUGH CAPITALISING ON THE FIRM-LEVEL DYNAMIC CAPABILITY OF INNOVATIVENESS. In: The Toursim and Hospitality Research in Ireland Conference (THRIC), 15th - 17th June 2010, Shannon College of Hotel Management.

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Abstract

Extending the dynamic-capability perspective into the study of firm-level innovativeness, this paper proposes a conceptual model that explains how small tourism firms can increase competitiveness through capitalising upon the firm-level dynamic capability of innovativeness. While prior strategic management literature has extensively studied the positive effects of dynamic capabilities on firm performance and competitiveness (e.g., Eisenhardt and Martin, 2000), very little significant research of this kind has been specifically conducted in the small tourism firm and innovativeness context. This is primarily because tourism firms are generally considered to be less innovative. Although this mindset is changing (Hjalager, 2002), academic research in this area still remains underdeveloped. Drawing from prior relevant work in the strategic Management, innovation, tourism, marketing, and organisational behaviour literatures over the past 50 years, the paper addresses this knowledge gap. It offers a detailed insight into the logic and theoretical underpinnings (dynamic capability) of firm-level innovativeness; and illuminates its role in securing superior competitive advantages for small tourism firms. This paper significantly contributes towards understanding how the small tourism firm can utilise its innovative capability to confer superior competitive advantages. Keywords: Dynamic-capabilities, innovativeness, firm performance, competitiveness, small tourism firm, conceptual model.

Item Type: Conference or Workshop Item (Paper)
Departments or Groups: RIKON (Research in Inovation, Knowledge & Organisational Networks)
Divisions: School of Business
School of Business > Department of Management and Organization
Date Deposited: 17 Jun 2010 16:13
Last Modified: 22 Aug 2016 10:26
URI: http://repository.wit.ie/id/eprint/1531

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