m-Mag: The Mobile Magazine Services Platform

Pfeifer, Tom and Downes, Barry (2005) m-Mag: The Mobile Magazine Services Platform. IEEE, The Second IEEE International Workshop on Mobile Commerce and Services, Munich, Germany, July 18-19, 2005, p. 122. ISBN 0-7695-2391-9

[thumbnail of 2005_WMCS_Pfeifer_et_al_final.pdf]

Download (502kB) | Preview


The m-Mag platform advances the state of the art in mobile services by bridging the gap between mobile Operators and content Publishers, enabling the creation of a new category of mobile service called a mobile magazine. An m-Mag mobile magazine is a next generation mobile publishing service that is made available from a mobile operator's portal, that is integrated with value added mobile data services and that uses the operator's billing capabilities to charge consumers for access to the magazine. Using Parlay/OSA as an open approach, the m-Mag platform can integrate into an operator's network using standardised APIs and is portable across different operator networks. A discussion of the commercial potential analyses the route to the market.

Item Type: Book
Additional Information: NOT IN FILE Munich, Germany
Uncontrolled Keywords: M-commerce Mobile DataServices Mobile Entertainment Services Wireless Multimedia Platforms
Departments or Groups: Walton Institute for Information and Communications Systems Science
Divisions: *NONE OF THESE*
Date Deposited: 18 Oct 2007 16:13
Last Modified: 22 Aug 2016 10:25
URI: https://repository.wit.ie/id/eprint/639

Actions (login required)

View Item View Item