Tiernan, Catherine and Dwyer, Tomas and Mulligan, Julie and Davies, Janette (2014) Can market oriented behaviours lead to the creation of a market oriented organisational culture? An exploration of some theoretical evidence. In: Irish Academy of Management :. UNSPECIFIED.
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Abstract
Presents a new theoretical framework for the relationships between Market Oriented Behaviours and the layers of an Organisation’s Culture: The literature identifies an emerging “Activities-Create-Culture” approach to Market Orientation which challenges the Traditional Cultural Approach (Gainer and Padanyi, 2005, p. 856). However, the relationships between Market Oriented Behaviours and the layers of an Organisation’s Culture remain unexplored from this emerging perspective, particularly for organisations outside the non-profit sector (Gainer and Padanyi, 2005). Examining the existing literature, this paper deduces a number of hypotheses and, consequently, presents a new theoretical framework which aims to address this research gap. This new framework offers guidance to managers who are seeking to become Market Oriented, which is appealing as a strong positive relationship between Market Orientation and Organisational Performance is now widely agreed upon in the literature (Pitt et al., 1996; Harris, 2001).
| Item Type: | Book Section |
|---|---|
| Depositing User: | Admin SSL |
| Date Deposited: | 17 Jun 2024 23:03 |
| Last Modified: | 02 Jul 2024 23:05 |
| URI: | https://repository.wit.ie/id/eprint/7791 |
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