O'Regan, Cynthia and Dwyer, Tomas and Mulligan, Julie (2018) An investigation of the organisational artifacts in market oriented firms. In: Irish Academy of Management : University College Cork, 2018. UNSPECIFIED.
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Abstract
The purpose of this paper is to examine the nature and influence of artefacts in market oriented firms. Design/methodology/approach: Document analysis, direct observation and fourteen key informant interviews were undertaken in six case study companies. Findings: Artefacts are a core element in a market oriented culture. Artefacts embody a market oriented culture in a multisensory, complimentary, multidimensional, synergistic, coherent, consistent and unique manner. Artefacts perform similar functions across market oriented companies in reinforcing as well as creating values, norms and behaviours as part of a collective market oriented culture. Thus the findings develop a detailed understanding of the roles and functions of artefacts in a market oriented culture to aid its implementation and are argued as part of the inception process, an antecedent and core to a market oriented culture. Practical implications: Requires managers to assess the degree to which they have developed and utilised market oriented artefacts in the establishment and strengthening of a market oriented culture. Originality/value: This paper addresses the limited understanding of market oriented artefacts.
| Item Type: | Book Section |
|---|---|
| Depositing User: | Admin SSL |
| Date Deposited: | 17 Jun 2024 23:03 |
| Last Modified: | 17 Jun 2024 23:03 |
| URI: | https://repository.wit.ie/id/eprint/7792 |
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