A bibliometric analysis of the literature on the market orientation of higher education institutions

Dwyer, Tomas (2022) A bibliometric analysis of the literature on the market orientation of higher education institutions. In: Irish Academy of Management : Trinity College Dublin, 2022. UNSPECIFIED.

Text (TD 2022 IAM Bibliometric Analysis of MO in the HE Literature) TD_2022_IAM_Bibliometric_Analysis_of_MO_in_the_HE_Literature.pdf Download (886kB)

Abstract

Purpose The purpose of this paper is to provide a bibliometric analysis of the research on market orientation (MO) as it relates to higher education institutions (HEI). Methodology The Scopus database was used to identify 170 relevant publications over a thirty-year period. The Scopus database functionality and VOSviewer software were subsequently used to address the research purpose. Findings Identifies the journal that has published the maximum number of papers on market orientation as it relates to higher education; the years which have the maximum number of papers published; the most cited papers, authors and journals; the most prolific authors and the most prolific higher education institutions and countries; the authors which have co-authored the maximum, with other authors; the countries’ authors which have co-authored the maximum with the authors of other countries; the most frequently appearing keywords and which citations, journals, authors have been co-cited to the greatest degree. Research Implications This study contributes to the existing literature on MO in HE. A comprehensive and reliable picture of the research area is provided using bibliometric techniques. The results can help in guiding authors interested in conducting future research on this topic.

Item Type:	Book Section
Depositing User:	Admin SSL
Date Deposited:	17 Jun 2024 23:03
Last Modified:	26 Jul 2024 23:05
URI:	https://repository.wit.ie/id/eprint/7794

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