Kinsella, Rhea and Dwyer, Tomas and Whelan, Stephen and Nolan, Eamon (2022) Consumer perceptions of the convenience of sustainable food. In: Irish Academy of Management : Trinity College Dublin, 2022. UNSPECIFIED.
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Abstract
Purpose: To examine consumer perceptions of the convenience of sustainable food. Design/methodology/approach: A quantitative approach utilising an online questionnaire collected data from Irish consumers (n=304). Data analysis was conducted by utilising SPSS v28 to calculate the mean of respondents’ answers to a 5-point Likert scale. Next, Independent T-tests and ANOVA tests were carried out to test for statistical differences between demographic subgroups. Lastly, the influence of convenience on attitudes to sustainable food was assessed by using exploratory factor analysis, confirmatory factor analysis, and structural equation modeling. Findings: Consumers perceive the preparation aspect of the convenience of sustainable food positively (M = 3.63, M = 3.14). Consumers have a negative perception of the availability aspect of sustainable food (M = 2.75, M= 2.18). There is no statistically significant difference between consumers’ perceptions of the convenience of sustainable food based on the demographic characteristics of gender, age, education, employment, locality, or purchasing responsibility. Lastly, it was found there is no supporting evidence to show that consumers’ perceptions have an impact on consumer attitudes toward sustainable food (p = .813). Research implications: This study contributes to the current body of literature focusing on the convenience of sustainable food. In addition, it provides valuable insights for food stakeholders within sustainable food systems to improve the convenience of sustainable food. Originality/value: This study presents an investigation into consumers’ perceptions of the convenience of sustainable food and its impact on consumer attitudes toward sustainable food. There is a lack of research on the aspects of the convenience of sustainable food, thus this study can serve as a roadmap of literature for both academics and practitioners and help stimulate further interest.
| Item Type: | Book Section |
|---|---|
| Depositing User: | Admin SSL |
| Date Deposited: | 17 Jun 2024 23:03 |
| Last Modified: | 01 Jul 2024 23:05 |
| URI: | https://repository.wit.ie/id/eprint/7795 |
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