Tiernan, Catherine and Dwyer, Tomas and Mulligan, Julie (2018) Market Oriented Behaviours' Influence on Organisational Culture. Irish Business Journal, 11 (1). p. 44.
![[thumbnail of JB IJM]](https://repository.wit.ie/style/images/fileicons/text.png) |
Text (JB IJM)
JB_IJM.pdf - Submitted Version Download (271kB) |
Abstract
This paper examines the influence of the market oriented behaviours of generating, disseminating and responding to market intelligence on the values, norms and artifacts of a market oriented culture. Analysis of data from 251 respondent companies to a questionnaire survey using multiple regression demonstrates the higher the degree of market oriented behaviours the higher an organisation is likely to score on its market oriented values, norms and artifacts. Thus the implementation of market oriented behaviours in organisations will encourage the development of a market oriented culture. This is desirable due to the strong, positive relationship between market orientation and organisational performance. Organisations are advised to assess and if necessary proactively strengthen the degree to which they implement market oriented behaviours.
| Item Type: | Article |
|---|---|
| Departments or Groups: | |
| Depositing User: | Admin SSL |
| Date Deposited: | 17 Jun 2024 23:05 |
| Last Modified: | 17 Jun 2024 23:05 |
| URI: | https://repository.wit.ie/id/eprint/7810 |
Actions (login required)
 |
View Item |
