An examination of artefacts in market-oriented firms

O'Regan, Cynthia and Dwyer, Tomas and Mulligan, Julie (2020) An examination of artefacts in market-oriented firms. Journal of Research in Marketing and Entrepreneurship, 23 (1). pp. 86-102.

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Abstract

Purpose – The purpose of this paper is to examine the nature and influence of artefacts in market-oriented firms. Design/methodology/approach – Document analysis, direct observation and 14 key informant interviews were undertaken in 6 case study of companies. Findings – The research investigated the nature and influence of four categories of artefacts in market-oriented firms, specifically, stories, arrangements, rituals and language. The four categories of artefacts were found to embody, reinforce, create and compliment the values, norms and behaviours of a market-oriented culture. Market-oriented artefacts are thus core to a market-oriented culture and in developing a market orientation. Research limitations/implications – The four categories of artefact, namely, stories, arrangements,rituals and language embody a market-oriented culture; these artefacts are necessary to implement market-oriented behaviours. Artefacts play a significant cultural and behavioural part in creating a market-oriented culture. Practical implications – To be a market-oriented firm means implementing a market-oriented culture. This paper requires managers to assess the degree to which they have developed and used market-oriented artefacts in the establishment and strengthening of a market-oriented culture. Originality/value – This paper addresses the limited understanding of market-oriented artefacts as anelement of a market-oriented culture

Item Type:	Article
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Depositing User:	Admin SSL
Date Deposited:	17 Jun 2024 23:05
Last Modified:	04 Sep 2024 20:53
URI:	https://repository.wit.ie/id/eprint/7811

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