Items where Author is "Donnelly, Martina"

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Number of items: 3.

Conference or Workshop Item

Donnelly, Martina (2009) BUILDING LOYALTY CREATING VALUE THROUGH CUSTOMER EXPERIENCES. In: IAM Conference, September 2008, Dublin.

Donnelly, Martina (2008) BUILDING LOYALTY: CREATING VALUE THROUGH CUSTOMER EXPERIENCES - RIKON Group. In: Tourism and Hospitality Research in Ireland, 2008, Tralee, Co. Kerry.


Donnelly, Martina (2009) Building Customer Loyalty: A customer experience based approach in a tourism context. Masters thesis, Waterford Institute of Technology.

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