Items where Author is "Drohan, Richard"

Conference or Workshop Item

Drohan, Richard and Foley, Anthony and Lynch, Patrick (2009) TOWARDS A RESOURCE-BASED VIEW OF THE FIRM PERSPECTIVE ON ENHANCING CUSTOMER RELATIONSHIPS IN THE HOTEL INDUSTRY. In: IAM Conference, 02nd - 4th September 2009, Galway Mayo Institute of Technology.

Drohan, Richard and Lynch, Patrick and Foley, Anthony (2009) UTILISING THE RESOURCE-BASED VIEW (RBV) TO ENHANCE CRM PRACTICES IN IRISH HOTELS. In: The Toursim and Hospitality Research in Ireland Conference (THRIC), 16th - 17th June 2009, DIT.

Thesis

Drohan, Richard and Lynch, Patrick and Foley, Anthony (2010) Exploring the nature of effective customer relationship management capability in the Irish hotel sector. Masters thesis, Waterford Institute of Technology.