Items where Author is "O'Toole, Tom"

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Number of items: 3.

Article

Lynch, Patrick and O'Toole, Tom (2006) Involving External Users and Third Parties in the New Product Developmnet Process(RIKON Group). Irish Marketing Review, 18 (1 & 2). pp. 29-37.

Conference or Workshop Item

Lynch, Patrick and O'Toole, Tom (2003) After von Hippel: The State of User Involvement Research in New Product Development (RIKON Group). In: 18th Annual International Marketing and Purchasing Conference, Lugano, Switzerland.

Lynch, Patrick and O'Toole, Tom (2002) Managing User Involvement in the Early Stages of New Product Development (RIKON Group). In: 17th Annual International Marketing and Purchasing Conference, Dijon, France.

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