Items where Division is "Department of Management and Organization" and Year is 2004

Article

Foley, Anthony and Fahy, John (2004) Towards a Further Understanding of the Development of Market Orientation in the Firm: a Conceptual Framework Based on the Market-Sensing Capability. JOURNAL OF STRATEGIC MARKETING, 12. pp. 219-230. ISSN 1466–4488

Holden, Mary T. and Lynch, Patrick (2004) Choosing the Appropriate Methodology:Understanding Research Philosophy (RIKON Group). The Marketing Review, 4. pp. 397-409.

Conference or Workshop Item

Lynch, Patrick and O'Toole, Thomas (2004) An Empirical Assessment of the Extent and Intensity of User Involvement in the Early Stages of New Product Development (RIKON Group). In: 19th International Marketing and Purchasing Conference, 2004, Denmark.

O'Toole, Thomas and Lynch, Patrick (2004) A STUDY OF THE PRACTICE OF USER INVOLVEMENT IN THE EARLY STAGES OF PRODUCT DEVELOPMENT (RIKON Group). In: 11th International Product Development Conference, Dublin, Ireland.

Wohlfeil, Markus and Whelan, Susan (2004) Investigating Consumer Motivations to Participate in Marketing-Events. In: Proceedings of the 7th Irish Academy of Management, 2-3 September 2004, Trinity College Dublin.