Items where Division is "Department of Management and Organization" and Year is 2005

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Number of items: 8.

K

Kelliher, Felicity (2005) INTERPRETIVISM AND THE PURSUIT OF RESEARCH LEGITIMISATION: AN INTEGRATED APPROACH TO SINGLE CASE DESIGN. The Electronic Journal of Business Research Methodology, 3 (2). pp. 123-132. ISSN 1477-7029

P

Power, John (2005) Developing a Cohesive Position for Rural Tourism - The Role of Image Congruence. In: Recent Developments in Tourism Research Conference, 6th - 8th October 2005, University of Algarve, Faro, Portugal.

Power, John and Haberlin, David and Foley, Anthony (2005) DEVELOPING THE POSITIONING OF THE IRISH RURAL TOURISM PRODUCT – THE ROLE OF IMAGE AND MARKET FOCUS. In: Tourism & Hospitality Research in Ireland: Exploring the Issues Conference, 14th - 15th June 2005, University of Ulster, Belfast, Northern Ireland.

Power, John and Whelan, Susan (2005) A CONCEPTUAL MODEL OF THE INFLUENCE OF BRAND TRUST ON THE RELATIONSHIP BETWEEN CONSUMER & COMPANY IMAGE. In: The Academy of Marketing Conference, 5th - 8th July 2005, Dublin Institute of Technology.

Power, John and Whelan, Susan (2005) INCONGRUENCY & RUTHLESS BRANDS: MODELLING THE EFFECTS OF TRUST ON THE CUSTOMER - COMPANY RELATIONSHIP. In: 8th Annual Conference of the Irish Academy of Managment, 7th - 9th September 2005, Galway - Mayo Institute of Technology.

Power, John and Whelan, Susan (2005) MODELLING THE INFLUENCE OF BRAND TRUST ON THE RELATIONSHIP BETWEEN CONSUMER, CEO & CORPORATE REPUTATION. In: International Research Colloquium in Reputation, 20th - 22nd March 2005, Waterford Institute of Technology.

W

Wohlfeil, Markus (2005) When Brands Become Real-Lived Experiences: Consumer Motivations to Participate in Event-Marketing Strategies (Final Draft of the Manuscript). Masters thesis, Waterford Institute of Technology, Ireland.

Wohlfeil, Markus and Whelan, Susan (2005) Event-Marketing: When Brands Become 'Real-Lived' Experiences. In: Proceedings of the 8th Irish Academy of Management 2005, September, 2005, Galway-Mayo Institute of Technology.

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