Re-branding academic libraries in tough times-attracting students through marketing

O'Brien, Terry and Cronin, Kieran (2010) Re-branding academic libraries in tough times-attracting students through marketing. Strategic Direction, 26 (5). pp. 23-25. ISSN 0258-0543

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Item Type: Article
Departments or Groups: *NONE OF THESE*
Divisions: Other Departments and Units > Library
Depositing User: Derek Langford
Date Deposited: 10 May 2010 10:18
Last Modified: 22 Aug 2016 10:26
URI: http://repository.wit.ie/id/eprint/1505

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