Confessions of a Movie-Fan: Introspection into a Consumer's Experiential Consumption of "Pride & Prejudice"

Wohlfeil, Markus and Whelan, Susan (2007) Confessions of a Movie-Fan: Introspection into a Consumer's Experiential Consumption of "Pride & Prejudice". In: European Advance in Consumer Research Vol. 8. Association for Consumer Research, Duluth, MN. (In Press)

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As people enjoy movies for various reasons, this paper is taking an existential-phenomenological perspective to discuss the consumption of movies as a holistic personal lived experience. By using subjective personal introspection, the author provides hereby insights into his personal lived consumption experiences with the recently released movie Pride & Prejudice. Although the introspective data suggest that a complex tapestry of interconnected factors contributes to a consumer’s movie enjoyment, this study found a consumer’s personal engagement with the movie narrative and its characters to be of particular importance. This personal engagement not only allows for a momentary escape from reality into the imaginative movie world, but is even further enhanced through intertextuality, by which the consumer connects the movie to one’s personal life experiences.

Item Type: Book Section
Uncontrolled Keywords: Aesthetic/Hedonistic Consumption Movie Consumption Experiential Effects Affect and Emotion Product Perception and Preference Quality of Life Post-Positivist Inquiry Subjective Personal Introspection
Departments or Groups: Waterford Crystal Marketing Studies Group
Divisions: School of Business > Department of Management and Organization
Date Deposited: 23 Mar 2007 13:07
Last Modified: 22 Aug 2016 10:25

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