Items where Subject is "Waterford Crystal Marketing Studies Group"

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Number of items at this level: 15.

F

Foley, Anthony (2006) Major Tourism Network based at WIT School of Business. Research Matters (7). p. 16.

Foley, Anthony and Frampton, Anne-Marie and Kelliher, Felicity and Lally, Anne Marie and Whelan, Susan (2007) EXAMINATION OF THE OPERATIONALISATION OF THE SMALL FIRM LEARNING NETWORK MODEL IN THE FÁILTE IRELAND MERGO CBTLN NETWORK. In: Tourismand Hospitality Research in Ireland Conference. (Unpublished)

P

Power, John (2005) Developing a Cohesive Position for Rural Tourism - The Role of Image Congruence. In: Recent Developments in Tourism Research Conference, 6th - 8th October 2005, University of Algarve, Faro, Portugal.

Power, John and Haberlin, David and Foley, Anthony (2005) DEVELOPING THE POSITIONING OF THE IRISH RURAL TOURISM PRODUCT – THE ROLE OF IMAGE AND MARKET FOCUS. In: Tourism & Hospitality Research in Ireland: Exploring the Issues Conference, 14th - 15th June 2005, University of Ulster, Belfast, Northern Ireland.

Power, John and Whelan, Susan (2006) ANTECEDENTS OF CONSUMER TRUST WITH RUTHLESS BRAND LEADERS. In: The 2006 Thought Leaders International Conference on Brand Management, 28th - 29th March 2006, The Centre for Research on Brand Management, University of Birmingham.

Power, John and Whelan, Susan (2005) A CONCEPTUAL MODEL OF THE INFLUENCE OF BRAND TRUST ON THE RELATIONSHIP BETWEEN CONSUMER & COMPANY IMAGE. In: The Academy of Marketing Conference, 5th - 8th July 2005, Dublin Institute of Technology.

Power, John and Whelan, Susan (2005) INCONGRUENCY & RUTHLESS BRANDS: MODELLING THE EFFECTS OF TRUST ON THE CUSTOMER - COMPANY RELATIONSHIP. In: 8th Annual Conference of the Irish Academy of Managment, 7th - 9th September 2005, Galway - Mayo Institute of Technology.

Power, John and Whelan, Susan (2005) MODELLING THE INFLUENCE OF BRAND TRUST ON THE RELATIONSHIP BETWEEN CONSUMER, CEO & CORPORATE REPUTATION. In: International Research Colloquium in Reputation, 20th - 22nd March 2005, Waterford Institute of Technology.

Power, John and Whelan, Susan and Davies, Gary (2006) CONSUMER RELATIONSHIPS WITH RUTHLESS BRANDS. In: 2nd Annual Colloquium of the Academy of Marketing’s Brand and Corporate Reputation SIG, 7th - 8th September 2006, Manchester Business School, University of Manchester, Manchester, United Kingdom.

W

Wohlfeil, Markus (2005) When Brands Become Real-Lived Experiences: Consumer Motivations to Participate in Event-Marketing Strategies (Final Draft of the Manuscript). Masters thesis, Waterford Institute of Technology, Ireland.

Wohlfeil, Markus and Whelan, Susan (2007) Confessions of a Movie-Fan: Introspection into a Consumer's Experiential Consumption of "Pride & Prejudice". In: European Advance in Consumer Research Vol. 8. Association for Consumer Research, Duluth, MN. (In Press)

Wohlfeil, Markus and Whelan, Susan (2006) Confessions of a Movie-Fan: Introspection into the Experiential Consumption of "Pride & Prejudice". In: Proceedings of the 9th Irish Academy of Management, 6-8th September 2006, University College Cork.

Wohlfeil, Markus and Whelan, Susan (2006) Consumer Motivations to Participate in Marketing-Events: The Role of Predispositional Involvemement. In: European Advances in Consumer Research. Duluth, MN: Association for Consumer Research, pp. 125-131. ISBN 0-915552-55-8

Wohlfeil, Markus and Whelan, Susan (2005) Event-Marketing: When Brands Become "Real-Lived" Experiences. In: Proceedings of the 8th Irish Academy of Management 2005, September, 2005, Galway-Mayo Institute of Technology.

Wohlfeil, Markus and Whelan, Susan (2004) Investigating Consumer Motivations to Participate in Marketing-Events. In: Proceedings of the 7th Irish Academy of Management, 2-3 September 2004, Trinity College Dublin.

This list was generated on Mon Oct 18 15:52:36 2021 IST.