Byrne, Jacqueline and Dwyer, Tomas and Doyle, Declan (2014) An Examination of the Values of a Market Orientated Organisational Culture. In: Irish Academy of Management : University of Limerick, 2014. UNSPECIFIED.
![[thumbnail of JB IAM 2014]](https://repository.wit.ie/style/images/fileicons/text.png) |
Text (JB IAM 2014)
JB_IAM_2014.docx Download (43kB) |
Abstract
This study investigated (a) the organisational cultural values in market orientated companies and (b) if they encourage market orientation behaviours. The importance of organisation culture as a driver in of market orientation is well documented (Halliday, 2000). Values are furthermore considered the foundation of an organisation’s culture (Deal and Kennedy, 1982). A case study approach utilising questionnaires (n=65), interviews (n=10) and observations of three companies was used in this study. This study concludes that a range of the organisational cultural values were evident in market orientated companies consistent with those found in the market orientation literature (Homburg and Pflesser, 2000). Both quantitative and qualitative evidence supports the correlation between values and market orientated behaviours (r = .73, p (one-tailed) <.01), indicating that values play an important role in determining market orientated behaviours. Thus it is proposed that embedding the values associated with market orientation will drive market orientated behaviours.
| Item Type: | Book Section |
|---|---|
| Depositing User: | Admin SSL |
| Date Deposited: | 17 Jun 2024 23:04 |
| Last Modified: | 17 Jun 2024 23:04 |
| URI: | https://repository.wit.ie/id/eprint/7807 |
Actions (login required)
 |
View Item |
