Tiernan, Catherine and Dwyer, Tomas and Mulligan, Julie and Davies, Janette (2014) Developing an appropriate research methodology to investigate market oriented organisational culture. In: Irish Academy of Management :. UNSPECIFIED.
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Abstract
Develops an appropriate research methodology which can be used to investigate Market Oriented Organisational Culture: The Traditional Cultural Approach to Market Orientation is of the belief that culture drives behaviour(s) in organisations. However, the literature identifies an emerging Behaviours-Create-Culture approach which challenges this perspective (Gainer and Padanyi, 2005, p. 856). The relationships between Market Oriented Behaviours and the layers of an Organisation’s Culture, however, remain unexplored from this emerging approach (Gainer and Padanyi, 2005). Using the aid of Grix’s (2002, p. 180) “building blocks of research” framework, the researcher develops an appropriate research methodology aimed at addressing this gap. Consequently, this paper offers practical step by step guidance to researchers in demonstrating how to go about developing an appropriate research methodology, which can be used to investigate Market Oriented Organisational Culture.
| Item Type: | Book Section |
|---|---|
| Depositing User: | Admin SSL |
| Date Deposited: | 17 Jun 2024 23:03 |
| Last Modified: | 17 Jun 2024 23:03 |
| URI: | https://repository.wit.ie/id/eprint/7788 |
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