Items where Author is "Holden, Mary T."

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Number of items: 17.

Article

Holden, Mary T. and Lynch, Patrick (2004) Choosing the Appropriate Methodology:Understanding Research Philosophy (RIKON Group). The Marketing Review, 4. pp. 397-409.

Conference or Workshop Item

Hussey, Jennifer and Lynch, Patrick and Holden, Mary T. and Foley, Anthony (2010) Enhancing professionalism through the Continuing Education of Micro and Small Tourism Enterprises: A Model for Programme Development. In: 13th Annual Irish Academy of Management Conference, 1st - 3rd September, 2010, Cork Institute of Technology.

Flinders, Clare and Lynch, Patrick and Holden, Mary T. (2010) OVERCOMING THE BARRIERS TO MANAGING INNOVATION IN THE EARLY STAGES OF NEW PRODUCT DEVELOPMENT IN SMES. In: 13th Annual Irish Academy of Management Conference, 1st - 3rd September, Cork Institute of Technology.

Bowe, Leanne and Holden, Mary T. and Lynch, Patrick (2010) UNDERSTANDING THE INFLUENCE OF INTERPERSONAL RELATIONSHIPS, INTERPERSONAL COMMUNICATION PATTERNS AND CONTEXTUAL FACTORS ON TACIT KNOWLEDGE TRANSFER EFFICIENCY IN BUSINESS NETWORKS. In: 13th Irish Academy of Management Conference, 1st-3rd September, 2010, Cork Institute of Technology (CIT).

Hussey, Jennifer and Holden, Mary T. and Lynch, Patrick (2010) DEFINING PROFESSIONALISM IN THE TOURISM CONTEXT. In: Tourism and Hospitality Research in Ireland Conference (THRIC), June 15th - 17th 2010, Shannon Hotel School.

Holden, Mary T. and Foley, Anthony and Lynch, Patrick and Hussey, Jennifer (2010) Building Entrepreneurship and Innovation through the Continuing Education of Micro and Small Tourism Enterprises. In: Tourism Entrepreneurship Conference, 26th-29th April 2010, Wilfrid Laurier University, Waterloo, Canada..

Power, Jamie R and Lynch, Patrick and Holden, Mary T. (2010) RETHINKING INNOVATION POLICY IN IRELAND: A CRITICAL CRITIQUE. In: Irish Academy of Management Conference 2010, 1-3 September 2010, Cork Institute of Technology. (Unpublished)

Flinders, Clare and Lynch, Patrick and Holden, Mary T. (2009) AN INTEGRATED MODEL FOR MANAGING INNOVATION IN THE EARLY STAGES OF NEW PRODUCT DEVELOPMENT IN SMES(RIKON Group). In: 11th European Conference on Creativity and Innovation, 28th - 30th October, Brussels.

Lynch, Patrick and Holden, Mary T. and O'Toole, Thomas (2009) Developing a Rural Innovation Network in the Irish Tourism Sector (RIKON Group). In: 9th Relationship marketing Conference, 2009, Berlin.

Lynch, Patrick and Holden, Mary T. (2008) USERS AS CO-INVENTORS: A MODEL OF INVOLVING USERS IN THE EARLY STAGES OF NEW PRODUCT DEVELOPMENT (RIKON Group). In: IAM Conference, September 2008, Dublin.

Thesis

Tan, Eileen Yan-Yee and Foley, Anthony and Holden, Mary T. and Murray, Noel (2020) Social Media Brand Participation: Modelling the Major Determinants of Customer Retention from a Marketing Capabilities Perspective. PhD thesis, Waterford Institute of Technology.

Denwood, Alice and Lynch, Patrick and Holden, Mary T. (2011) Conceptualising firm level innovativeness and its strategic antecedents. Masters thesis, Waterford Institute of Technology.

Foley, Sarah and Lynch, Patrick and Holden, Mary T. (2011) Users as Co-Inventors: A Model for Involving Users in the Early Stages of New Product Development. Masters thesis, Waterford Institute of Technology.

Donnelly, Martina and Holden, Mary T. and Lynch, Patrick (2009) Building Customer Loyalty: A customer experience based approach in a tourism context. Masters thesis, Waterford Institute of Technology.

Hussey, Jennifer and Holden, Mary T. and Kelliher, Felicity (2009) Evaluation of Fáilte Ireland's Tourism Learning Networks (TLN) Initiative: Modelling of Best Practice. Masters thesis, Waterford Institute of Technology.

Matthews, Josephine and Holden, Mary T. and Kelliher, Felicity (2009) An Investigation into the Uptake and Benefit of Virtual Learning Network Opportunities in the Small Business Tourism Sector. Masters thesis, Waterford Institute of Technology.

Hussey, Jennifer and Holden, Mary T. and Lynch, Patrick and Holden, Mary T. and Kelliher, Felicity (2009) THESIS - TOWARDS AN ASSESSMENT FRAMEWORK FOR THE EVALUATION OF FÁILTE IRELAND’S TOURISM LEARNING NETWORK INITIATIVE - RIKON Group. Masters thesis, Waterford Institute of Technology.

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