Items where Author is "Wohlfeil, Markus"

Wohlfeil, Markus (2011) Life as a Jena Malone fan: An introspective study of a consumer's fan relationship with a film actress. PhD thesis, Waterford Institute of Technology.

Wohlfeil, Markus and Whelan, Susan (2007) Confessions of a Movie-Fan: Introspection into a Consumer's Experiential Consumption of "Pride & Prejudice". In: European Advance in Consumer Research Vol. 8. Association for Consumer Research, Duluth, MN. (In Press)

Wohlfeil, Markus and Whelan, Susan (2006) Confessions of a Movie-Fan: Introspection into the Experiential Consumption of 'Pride & Prejudice'. In: Proceedings of the 9th Irish Academy of Management, 6-8th September 2006, University College Cork.

Wohlfeil, Markus and Whelan, Susan (2006) Consumer Motivations to Participate in Marketing-Events: The Role of Predispositional Involvemement. In: European Advances in Consumer Research. Duluth, MN: Association for Consumer Research, pp. 125-131. ISBN 0-915552-55-8

Wohlfeil, Markus and Whelan, Susan (2005) Event-Marketing: When Brands Become 'Real-Lived' Experiences. In: Proceedings of the 8th Irish Academy of Management 2005, September, 2005, Galway-Mayo Institute of Technology.

Wohlfeil, Markus and Whelan, Susan (2005) When Brands Become Real-Lived Experiences: Consumer Motivations to Participate in Event-Marketing Strategies (Final Draft of the Manuscript). Masters thesis, Waterford Institute of Technology.

Wohlfeil, Markus and Whelan, Susan (2004) Investigating Consumer Motivations to Participate in Marketing-Events. In: Proceedings of the 7th Irish Academy of Management, 2-3 September 2004, Trinity College Dublin.