Items where Division is "School of Business" and Year is 2004

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Foley, Anthony and Fahy, John (2004) Incongruity between Expression and Experience: The Role of Imagery in Supporting the Positioning of a Tourism Destination Brand. Brand Management Journal, 11 (3). pp. 209-217.

Foley, Anthony and Fahy, John (2004) Towards a Further Understanding of the Development of Market Orientation in the Firm: a Conceptual Framework Based on the Market-Sensing Capability. JOURNAL OF STRATEGIC MARKETING, 12. pp. 219-230. ISSN 1466–4488

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Holden, Mary T. and Lynch, Patrick (2004) Choosing the Appropriate Methodology:Understanding Research Philosophy (RIKON Group). The Marketing Review, 4. pp. 397-409.

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Lynch, Patrick and O'Toole, Thomas (2004) An Empirical Assessment of the Extent and Intensity of User Involvement in the Early Stages of New Product Development (RIKON Group). In: 19th International Marketing and Purchasing Conference, 2004, Denmark.

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O'Toole, Thomas and Lynch, Patrick (2004) A STUDY OF THE PRACTICE OF USER INVOLVEMENT IN THE EARLY STAGES OF PRODUCT DEVELOPMENT (RIKON Group). In: 11th International Product Development Conference, Dublin, Ireland.